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About

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About Runway25

Initially formed in 2015 as Club Coins UK, a specialist coin company, our product range evolved along with our customer base leading to a rebrand in September 2019 to Runway25.

Runway25 is an online shop that has challenge coins, patches and key rings as core products. Runway25 owner, Tom, has first hand experience of the armed forces having served in the British Army as a technician on the Apache helicopter. This knowledge of the forces, combined with passion for aviation enables us to continue to deliver quality products with modern designs and excellent customer service.

We’re really excited for what the future holds at Runway25.

Tom Newey
Owner/Managing Director

Tom is a self-taught graphic designer and entrepreneur and with his ambition has ensured the company has grown its client base of retail customers and squadrons year on year. 

James Lawrence
Lead Product Designer/Operations Manager

James has been a graphic designer by trade all of his career and a keen aviation enthusiast all his life. The ability to combine the two passions into a job is a dream come true. With over 25 years of experience across a broad range of sectors he has worked with many aviation related customers such as Ian Allan Publishing, Midland Publishing, Harpia Publishing, Red Kite Publishing, Just Flight, PC Pilot Magazine, The Aviation Bookshop, Serco Aerospace and many Royal Air Force Units to name but a few. James is responsible for some of the most eye-catching and highest quality products in the industry which is why squadrons choose Runway25 time and time again.

Dave Ellins

Admin/Operations Assistant

Dave joined Runway25 in 2024. Day-to-day he deals with incoming enquiries, invoicing, planning our appearances at events around the country and ensuring the website is up to date. Outside of work he has an unhealthy interest in photographing military aviation around the U.K. In addition to this he is also a keen challenge coin and patch collector for the last 10 years. 

Martin Coates

Shipping

Martin joined the team in October 2021 after a lengthy career in the police service. He oversees the incoming and outgoing shipments for both retail and squadron orders to ensure they get to where they need to be in a timely and well packaged fashion.

Sean Garton

Shipping

Sean started with the Runway25 team part time in July 2024 initially for two days a week, but this has now increased to every day. Due to the increase of incoming shipments and outgoing deliveries he is an integral part of the team. Outside of Runway25 he also works as a personal trainer in a local gym and is huge fan of Chelsea FC.